Ye, formerly Kanye West, has had a turbulent few years by almost any measure. One of the ways it's affected him is through his fashion brand Yeezy, which used to be partnered with Adidas. During his run of making numerous antisemitic comments, Adidas followed suit with many other brands and cut ties with the rapper. But that was hardly the end for the connection between the athletic wear brand and the controversial rapper.
Last year, Adidas decided to move forward with selling the bulk of their remaining Yeezy inventory after having removed it from their stores when they cut ties with Ye. But eventually, that turned into the brand selling color variants that weren't originally designed by the rapper. Usurpingly, it caught his attention and sparked a major beef between the two parties. As the "Carnival" rapper was releasing new products under the Yeezy name and dropping a DIY Super Bowl ad, he was also stirring up hate against Adidas. Now one of his collaborators, Travis Scott, has spoken out about the two sides. Unsurprisingly he seems to have his fellow rappers back in the conflict. Check out what he had to say below.
Travis Scott Won't Sign New Yeezys
According to HipHopDX, Scott was at the University Of Texas promoting a new fashion collab of his own when he made some comments about the Ye and Adidas situation. In a video making the rounds online, someone tries to get him to sign a pair of the new Yeezys, but he refuses. “We not signing no Yeezys unless they made by Ye," he says in the clip.
Travis Scott is still getting mileage out of his new album UTOPIA from last year. He performed on Satirday Night Live last month and in tandem with his appearance released a new music video for "FEIN!" What do you think of Travis Scott refusing to sign a new pair of Yeezy's not designed by Ye? Do you think Adidas should stop making new designs and color variants? Let us know in the comment section below.
About The Author
Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.
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